A Comprehensive Guide to the Best Tech PR Firms
In today's fast-paced and competitive tech industry, building brand awareness and authority is more important than ever. That's where a top technology PR agency comes in, leveraging their expertise and industry connections to help their clients stand out in a crowded marketplace. From strategic messaging and media relations to crisis management and reputation building, these agencies play a key role in shaping the public perception of some of the biggest names in tech. But with so many agencies vying for attention, it can be difficult to know which ones truly stand out from the pack. In this article, we take a deep dive into the world of technology PR and highlight some of the top agencies that are leading the charge. From their track record of success to their innovative approaches and talented teams, we explore what sets these agencies apart and why they are worth considering for your next PR campaign.
The Importance of PR in the Technology Sector
PR is an essential part of a strategy for technology companies hoping to break through the noise, find their voice, and define an ownable niche for themselves. This is especially important in today's hyper-competetive environment, where revenue and investor confidence is more important than ever. A good PR agency can help with this by crafting a compelling narrative and getting that message in front of the right people.
PR can also be crucial for reputation management. In today's age of social media and instant news, a company's reputation can be damaged quickly if a crisis isn't handled correctly. A PR agency can help to mitigate the damage and protect the company's reputation by crafting a strategic response and getting that message out to the public.
Furthermore, tech companies often have complex products or services that can be difficult to explain to the average person. A skilled PR agency can help to simplify the messaging and communicate the value proposition in a way that resonates with the target audience.
Benefits of a Smart Tech PR Campaign
A strategic tech PR campaign executed by a top firm can:
- Generate demand for a product, service, or program
- Open doors with investors
- Make recruiting top talent easier
- Build surprising numbers of high-authority backlinks
What Sets the Best Tech PR Firms Apart
If you are looking to hire a technology PR firm, there are a few key factors you should consider to ensure you choose the right agency for your needs.
- Relevant Experience: Choose a PR firm with experience in your industry and understands your market, key media outlets, and audience. This will help them develop a targeted PR campaign that resonates with your target audience.
- Track Record: Look for a PR firm with a strong track record in achieving results for other tech companies. Check their success stories to see how they generate media coverage, increase website traffic, or drive sales.
- Strategic Approach: A good PR agency should be able to develop a clear and comprehensive PR strategy that aligns with your business objectives. They should also be able to adapt the strategy as needed based on changes in the market or your company's priorities.
- Strong Media Relationships: Look for a PR firm with established relationships with key media outlets and journalists in your industry. This can help to secure media coverage and build credibility for your tech company.
- Transparency and Communication: Choose a PR firm that is transparent about their strategies and tactics and provides regular updates on their progress. They should also be responsive to your questions and concerns and willing to adjust their approach based on your feedback.
- Chemistry and Fit: A good fit between your tech company and the PR agency is crucial. You should feel comfortable working with the account team and confident that they understand your vision and goals for your company. A successful PR campaign requires close collaboration and open communication between your company and the PR agency.
Choosing the right technology PR agency can make a significant difference in the success of your tech company - whether you're a startup or an established enterprise. By considering these key factors, you can ensure that you select an agency that can help you achieve your business objectives and drive growth.
Top Tech PR Firms to Consider
Now that we've discussed the importance of PR in the tech industry and what sets the best firms apart, let's delve into our list of the top tech PR firms currently making waves in the market:
Cultural Currents Institute
You value a nimble and innovation-forward tech PR agency that can use data to create new and novel media angles for your company.
The Cultural Currents Institute is a tech PR, marketing, and branding agency with extensive experience helping technology companies of all sizes to tell their story. CCI uses a data-driven approach to raise company profiles (and valuations), generate demand, and open doors. Whether B2B or B2C, look no further for a best-in-class technology PR agency with relationships at top tech publications.
- Advertising
- Branding
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Research & Insights
- Web Development
- Zapier
- Codecademy
- Lucid Software
- Jaybird
Method Communications
You need a well-connected B2B or consumer tech focused agency, especially one with a strong presence in Utah.
Method Communications is the PR & marketing catalyst for breakthrough brands and category leaders. Founded in 2010, Method helps its Tech clients share their ambitious visions with the world. As The Holmes Report’s 2020 Technology Agency of the Year, we produce award-winning results from New York, Salt Lake City and San Francisco.
- Public Relations
- Crisis Communications
- DE&I
- 1Password
- Addepar
- BambooHR
- Domo
- Meta
- Silicon Slopes
- Webflow
Hotwire Global
You are a B2B technology company and need an agency with primarily B2B expertise.
We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. With specialists in everything from brand communications to ABM, we'll help you to achieve limitless success.
- Public Relations
- Account Based Marketing
- Brand Strategy
- ESG
- Adobe
- Dell
- GoPro
- Klarna
- Swisscom
- Zoom
DKC
You want an agency that brings the experience of a traditional PR firm to the tech space.
DKC is a full service public relations, marketing and government affairs firm and one of the top ten independent PR agencies in the U.S.
Based in New York City, and with offices in Los Angeles, Chicago, Washington D.C., San Francisco and Miami, DKC’s services include strategic counsel and planning, public relations, thought leadership, data analytics and creative services.
Client success is our only benchmark, and we expect to be judged on what we achieve, not just what we promise. We are in the business of enhancing reputation, building credibility and increasing awareness by generating news value in everything we do.
- Public Relations
- Content
- Event Production
- Branding
- We Love NYC
- NYU Langone Health
- Indeed
- Dyson
Ketchum
You want a storied PR agency with a century of history (and don't mind paying the price).
We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.
- PR
- Media Relations
- Adobe
- PMI
- Whirlpool
Porter Novelli
You need a PR agency with experience in both the tech and health spaces.
Porter Novelli is the
strategic communications
company, built on purpose to do business better. In a shifting landscape of new influence and audience power, we decode change, navigate culture, and deepen authenticity.
- Public Relations
- Employee Experience
- Visa
- Dow
- Johnson & Johnson
Edelman
You want to work with one of the world's most prestigious agencies, and don't mind paying a premium.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
- Advertising
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Employee Engagement
- Financial Communications
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Research & Insights
- Vaseline
- AstraZeneca
- Dove
- Heineken
- Starbucks
Makovsky
You need an agency that can understand complex industries and technical information.
Founded in 1979, Makovsky is one of the world's leading independent communications consultancies, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media. We specialize in integrated communications programs for the financial, professional services, health, technology and energy sectors.
Our tagline, the Power of Specialized Thinking™ underscores the deep knowledge and relevant relationships we bring to client engagements. Our approach has enabled Makovsky to achieve one of the industry’s highest client retention rates: 80 percent.
Our specialized focus has drawn not only a certain type of client, but a certain type of professional as well: analytical, entrepreneurial and passionate, with a deep understanding of sector-specific business issues.
- Public Relations
- Investor Relations
- Corporate Communications
- Sprint
- Paycom
- LTI
Affect
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You want an agency that prides itself on connecting and aligning with your business strategy.
Affect is not your run-of-the-mill public relations, social media and marketing firm. Specializing in technology, healthcare and professional services, we combine smart people, cutting-edge thinking, creative ideas and hard work to provide exceptional service and produce tangible results for our clients.
We know that every company has different business goals. Our services are tailored to meet communications needs of all shapes, sizes and budgets. We can help you launch a campaign, finesse your existing plans or light a creative spark that ignites your entire business strategy. From program development to program execution, we focus on tactics designed to make our clients successful – then we measure the results, raise the bar, and measure again.
- Public Relations
- Social Media
- Digital & Content Marketing
- Advanced
- Dodge Data & Analytics
- Visual Lease
Zintel PR
You are on the search for a cybersecurity-focused boutique PR agency.
Zintel Public Relations, founded in 2003 by Matthew Zintel, transforms concepts into results for organizations ranging from global corporations to startups. Zintel PR clients benefit from public relations efforts that focus on precisely executed communications, unparalleled media relations, professional writing, creative talent, and a relentless commitment to succeed.
Reach beyond simply increasing awareness. Increase your bottom line. The value of PR goes far beyond buzz. A boutique public relations agency, Zintel PR works quickly and closely with clients to increase awareness. But that’s not the sole objective of true public relations. Zintel PR plans and executes PR strategies that support your sales process and create usable, helpful tools that your management team and sales personnel will highly value.
- Public Relations
- Analyst Relations
- Product Launches
- Aladdin
- Cyren
- Crossroads
The Bulleit Group
You want to work with a nimble and creative boutique PR agency.
The Bulleit Group is a different kind of communications agency. Throughout the past ten years, technology has changed everything about the way we live. We’re focused on telling the stories of the companies that will drive the next ten. Our clients include global companies like LinkedIn and Google and fast-growing startups.
- Public Relations
- Crisis Communications
- Analyst Relations
- Amply
- Guideline
- Turing
SourceCode Communications
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You are looking for a versatile PR-first agency that also understands marketing.
We are humans. We are partners. We listen. We learn. We strive to understand your world and we use data to build and engage with your audiences. Integrated from the start - our programs are designed to deliver your messages - developed from research and insight - where they will be most impactful.
We’ll partner with you no matter what stage in your brands growth you’re in. From Series A to IPO, from problem to product and beyond, we’ve got your back.
We’ve been at the forefront of huge changes in the communications industry over the past 25 years and thus have a clear vision for how the work should be done. Today, we work with clients and partners to identify the challenges and obstacles holding them back, and from there build the blueprints to amplify growth.
Every challenge is different. Every solution is individual. And every answer has a source. SourceCode.
- Public Relations
- Events
- Technology Marketing
- Rakuten
- Everlast
- Turo
Highwire PR
Your company intersects with the health, security, or finance industries.
Highwire is a modern communications agency designed for disruptive companies. Our roots in journalism and Silicon Valley give us the drive, imagination and experience to create meaningful business results through smart communications programs.
At Highwire we begin with the end in mind—meeting your business objectives through strategic communications using a smart, informed approach that’s founded on relevance and insight. We roll up our sleeves and immerse our experts in your business, turning your challenges and goals into greater awareness, growth and sales.
At Highwire PR, we are entrepreneurs, makers, and explorers. We are committed to fostering an inclusive agency environment, where every employee can be seen, heard, and valued.
- Public Relations
- Analyst Relations
- Content Marketing
- Influencer Relations
- GE
- IBM
- Twilio
- Norwest
- Udemy
SlicedBrand
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You are a crypto or blockchain company, or you need a tech PR agency based in Europe.
SlicedBrand is a global PR agency headquartered in Europe, and led by an award-winning team. Our senior team has successfully led the PR activities of over a thousand technology companies in various fields, including AI, blockchain, mobile, cybersecurity, fintech, medtech, and many more. We work with a wide range of clients from enterprises, as large as Microsoft and Google, to stealth startups.
Our Founder and CEO Ayelet Noff has been named as one of the top 36 PR Pros in the tech industry, based on journalists' recommendations, and as you probably know, great public relations is all about the connections you hold. Together with her professional team, she leads your company and its leadership to recognition through skilled PR strategy and targeted efforts.
Every brand is comprised of many different elements, and SlicedBrand makes certain to publicize each one of them uniquely, so that the right people hear your story in the right channels. We craft your story based on experience and creativity, share it with our close media connections, and get you the exposure you deserve.
- Public Relations
- Content Creation
- Thought Leadership
- Iota
- Blumberg Capital
Bastion Elevate
You would like to pair your PR services with digital marketing from Bastion's larger agency family.
Bastion Amplify - a full service Digital, Media, PR, Dev, Creative, and Social Media Marketing agency in Orange County, CA and is a Massachusetts State Approved Vendor.
At Bastion Amplify, we’re not about “us” — we’re all about you. Our diverse team of professionals deliver 100% results and 0% excuses, providing a full spectrum of services including PR, Social Media, Influencer Marketing, Design, Web/App Development, and Content Production that will take your brand to the next level.
We work with brands and top tier individuals who are looking to expand their audience awareness, strategically capture market share, and expand their digital sales strategy with modern techniques.
- Public Relations
- SEO
- Digital
- Web Development
- K1 Speed
- iRestore
- Wow Wow Lemonade
- Granite Supplements
- Mammoth
FINN Partners
You resonate with the people-centric values of the "work hard, play nice" agency.
We bring clients in-depth knowledge of the unique challenges and pain points facing B2B companies and a professional team with experience and insight to help clients realize the full potential of global market opportunities. For 35 years, we have leveraged our expertise in the industrial, packaging, chemical, energy, life sciences, building/construction, and technology sectors to help our clients generate new business opportunities, break into new markets and strengthen brands.
- Advertising
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Employee Engagement
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Publishing & Authors
- Research & Insights
- Jack Daniels
- Epic Games
- Eviation
- Travel Alberta
- The Body Shop
Kite Hill PR
You are a small company or corporate division looking for B2B technology PR or PR training.
Based in New York City with a team in the U.K., Kite Hill PR is an agile tech PR agency specializing in the media, advertising and tech sectors. Spanning well beyond traditional PR, the agency offers three service divisions. The Kite Hill Content Studio delivers custom content creation from social media to research reports and data-centric white papers. The company’s events division, Kite Hill Experiences, creates stand-out events such as roundtables and corporate conferences. Kite Hill PR has been recognized as one of the “Top Specialist PR Agencies” by the New York Observer and a “Top Place to Work in PR” by PR News. The agency is also the driving force behind the global industry-leading conference, Communications Week, and the creator of the PR Sprint™ workflow, an agile model for the PR industry.
- Public Relations
- PR Training
- Markle
- Tripadvisor
- Cisco
Sunshine Sachs
You are looking for an agency that values discretion and has experience providing crisis communications expertise for individuals in entertainment, technology, and business.
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry.
- Public Relations
- Branding
- Creative Services
- The Michael Jackson Estate
- Democratic National Convention
- Harvey Weinstein
