Selecting a PR Agency in New York City
Your brand's reputation is crucial to its success, and a great PR agency can help you navigate the complexities of modern communication. They can help you craft the right message, manage your reputation, and get your brand in front of the right people. If you're looking for a PR agency in New York City, there are a few things to keep in mind.
The New York City PR Landscape
New York City is home to some of the most reputable and innovative PR agencies in the world. With such a large market, there are agencies that specialize in a variety of industries, from fashion and beauty to finance and healthcare. When selecting a PR agency, consider an agency that has experience in your industry or niche. They will have a better understanding of the nuances of your business, and will be better equipped to help you achieve your goals.
Key PR Services
When looking for a PR agency, it's important to find one that can offer a range of services to help you achieve your goals. Some key services you may need include:
- Media Relations
- Social Media Management
- Crisis Management
- Event Planning and Promotion
- Content Creation and Distribution
- Influencer Outreach
- Thought Leadership
By finding an agency that offers a range of services, you can ensure that you have a comprehensive PR strategy that covers all of your needs. You'll also be able to work with a team of experts who can help you navigate any challenges that may arise along the way.
Choosing the Right PR Agency
Choosing the right PR agency can be a daunting task, but it's essential for building a strong brand reputation and increasing your visibility. If you're looking for a PR agency in New York City, there are a few key factors you should consider.
Expertise in Your Industry
When selecting a PR agency, it's important to find one that has experience in your industry or niche. This will enable them to understand the unique challenges and opportunities in your industry, and to create a PR strategy that is tailored to your business. Look for an agency that has a proven track record of success in your industry, and that has worked with clients similar to your business.
Range of Services
A great PR agency should be able to offer a range of services to help you achieve your goals. Look for an agency that offers services such as media relations, social media management, crisis management, event planning and promotion, content creation and distribution, influencer outreach, and thought leadership. By finding an agency that offers a range of services, you can ensure that you have a comprehensive PR strategy that covers all of your needs.
Methodology
When choosing a PR agency, it's important to consider their methodology and approach to PR. Are they data-driven? Do they have a deep understanding of your target market and audience? Do they have market insights that give them a competitive advantage?
Portfolio and Reputation
Take a look at the agency's portfolio to see what type of work they've done in the past. Do they have experience working with businesses similar to yours? Does their work reflect an understanding of your target market and audience? Additionally, consider the agency's reputation - do they have positive reviews and testimonials from previous clients?
Cultural Currents Institute
You value a nimble and innovation-forward PR agency that can use creativity and data to find novel media angles for your company.
The Cultural Currents Institute is a PR, marketing, and branding agency with extensive experience helping companies of all sizes to tell their story. CCI uses a data-driven approach to raise company profiles (and valuations), generate demand, and open doors. Whether B2B or B2C, look no further for a best-in-class PR agency with relationships at top tech publications.
- Advertising
- Branding
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Research & Insights
- Web Development
- Zapier
- Unilever
- Lucid Software
- Logitech
5W Public Relations
You want a large PR firm with a b2c specialization.
5WPR is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas.
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine's Best Workplaces 2022!
The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
- Public Relations
- Digital Marketing
- SEO
- Reputation Management
- Event Marketing
- Sparkling Ice
- LifeStyles
- Cleancult
- Sinclair
- CrossFit
- Vizio
Zeno Group
Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients.
Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.
Zeno is a DJE Holdings Company.
- Public Relations
- Digital Marketing
- Content Marketing
- Reputation Management
- Crisis Communications
- Expedia
- Elkay
- Bush's
- Hyatt
- Carhartt
Affect
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You want an agency that prides itself on connecting and aligning with your business strategy.
Affect is not your run-of-the-mill public relations, social media and marketing firm. Specializing in technology, healthcare and professional services, we combine smart people, cutting-edge thinking, creative ideas and hard work to provide exceptional service and produce tangible results for our clients.
We know that every company has different business goals. Our services are tailored to meet communications needs of all shapes, sizes and budgets. We can help you launch a campaign, finesse your existing plans or light a creative spark that ignites your entire business strategy. From program development to program execution, we focus on tactics designed to make our clients successful – then we measure the results, raise the bar, and measure again.
- Public Relations
- Social Media
- Digital & Content Marketing
- Advanced
- Dodge Data & Analytics
- Visual Lease
FINN Partners
You resonate with the people-centric values of the "work hard, play nice" agency.
We bring clients in-depth knowledge of the unique challenges and pain points facing B2B companies and a professional team with experience and insight to help clients realize the full potential of global market opportunities. For 35 years, we have leveraged our expertise in the industrial, packaging, chemical, energy, life sciences, building/construction, and technology sectors to help our clients generate new business opportunities, break into new markets and strengthen brands.
- Advertising
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Employee Engagement
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Publishing & Authors
- Research & Insights
- Jack Daniels
- Epic Games
- Eviation
- Travel Alberta
- The Body Shop
Kite Hill PR
You are a small company or corporate division looking for B2B technology PR or PR training.
Based in New York City with a team in the U.K., Kite Hill PR is an agile tech PR agency specializing in the media, advertising and tech sectors. Spanning well beyond traditional PR, the agency offers three service divisions. The Kite Hill Content Studio delivers custom content creation from social media to research reports and data-centric white papers. The company’s events division, Kite Hill Experiences, creates stand-out events such as roundtables and corporate conferences. Kite Hill PR has been recognized as one of the “Top Specialist PR Agencies” by the New York Observer and a “Top Place to Work in PR” by PR News. The agency is also the driving force behind the global industry-leading conference, Communications Week, and the creator of the PR Sprint™ workflow, an agile model for the PR industry.
- Public Relations
- PR Training
- Markle
- Tripadvisor
- Cisco
Ketchum
You want a storied PR agency with a century of history (and don't mind paying the price).
We are Ketchum, a global communications consultancy fueled by empathy and intelligence – progress at work for innovation, our employees and our clients since 1923.
- PR
- Media Relations
- Adobe
- PMI
- Whirlpool
Channel V Media
Channel V Media is an award-winning New York City communications agency that specializes in creating and executing communications programs for innovative, visionary and notable companies. Our clients include fast-growing technology companies and industry disruptors across verticals and industries.
The go-to agency for companies with complex or unfamiliar stories to tell, Channel V Media has unique expertise in creating audience-relevant strategic marketing programs that unite PR, content, and digital assets to generate targeted awareness and drive inbound lead generation. As a result, we're an ideal partner for companies with aggressive customer acquisition goals.
In addition to our work with US-based companies, we partner with international clients to create successful US launch programs. This expertise dates all the way back to 2008, the year of our agency's founding, when we were behind the successful PR launch of a UK advertising company into the crowded US advertising scene; since then we have continued to lead international clients in successful US launches.
- Public Relations
- Digital Marketing
- IBM
- The Meatless Farm
- StarStar
SourceCode Communications
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You are looking for a versatile PR-first agency that also understands marketing.
We are humans. We are partners. We listen. We learn. We strive to understand your world and we use data to build and engage with your audiences. Integrated from the start - our programs are designed to deliver your messages - developed from research and insight - where they will be most impactful.
We’ll partner with you no matter what stage in your brands growth you’re in. From Series A to IPO, from problem to product and beyond, we’ve got your back.
We’ve been at the forefront of huge changes in the communications industry over the past 25 years and thus have a clear vision for how the work should be done. Today, we work with clients and partners to identify the challenges and obstacles holding them back, and from there build the blueprints to amplify growth.
Every challenge is different. Every solution is individual. And every answer has a source. SourceCode.
- Public Relations
- Events
- Technology Marketing
- Rakuten
- Everlast
- Turo
Crenshaw Communications
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Crenshaw Communications is a top B2B tech PR firm based in New York City and with global reach. We blend PR talent and a passion for storytelling with creative tactics to deliver extraordinary results. Both established brands and early-stage companies reach their business goals with our strategic PR approach. We support clients in adtech and martech, AI, ecommerce and retail, cybersecurity, HR, supply chain, and more.
- Public Relations
- Crisis Communications
- Corporate Communications
- Social Media
- Innovid
- Fractal Analytics
- Bizzabo
- BrandTotal
- Bnai Zion Foundation
DKC
You want an agency that brings the experience of a traditional PR firm to the tech space.
DKC is a full service public relations, marketing and government affairs firm and one of the top ten independent PR agencies in the U.S.
Based in New York City, and with offices in Los Angeles, Chicago, Washington D.C., San Francisco and Miami, DKC’s services include strategic counsel and planning, public relations, thought leadership, data analytics and creative services.
Client success is our only benchmark, and we expect to be judged on what we achieve, not just what we promise. We are in the business of enhancing reputation, building credibility and increasing awareness by generating news value in everything we do.
- Public Relations
- Content
- Event Production
- Branding
- We Love NYC
- NYU Langone Health
- Indeed
- Dyson
Makovsky
You need an agency that can understand complex industries and technical information.
Founded in 1979, Makovsky is one of the world's leading independent communications consultancies, building businesses and reputations with ideas that cross the boundaries of traditional, digital, social and experiential media. We specialize in integrated communications programs for the financial, professional services, health, technology and energy sectors.
Our tagline, the Power of Specialized Thinking™ underscores the deep knowledge and relevant relationships we bring to client engagements. Our approach has enabled Makovsky to achieve one of the industry’s highest client retention rates: 80 percent.
Our specialized focus has drawn not only a certain type of client, but a certain type of professional as well: analytical, entrepreneurial and passionate, with a deep understanding of sector-specific business issues.
- Public Relations
- Investor Relations
- Corporate Communications
- Sprint
- Paycom
- LTI
Porter Novelli
You need a PR agency with experience in both the tech and health spaces.
Porter Novelli is the
strategic communications
company, built on purpose to do business better. In a shifting landscape of new influence and audience power, we decode change, navigate culture, and deepen authenticity.
- Public Relations
- Employee Experience
- Visa
- Dow
- Johnson & Johnson
Sunshine Sachs
You are looking for an agency that values discretion and has experience providing crisis communications expertise for individuals in entertainment, technology, and business.
Sunshine Sachs Morgan & Lylis is an independent full-service communications and narrative consulting firm. Our collective helps shape public image via earned, owned, and paid engagements across mediums and platforms. We’re built on the notion that good ideas have the power to change the world, shape our cultural conventions, and create new models of success in every industry.
- Public Relations
- Branding
- Creative Services
- The Michael Jackson Estate
- Democratic National Convention
- Harvey Weinstein
