A Comprehensive Guide to the Top Fintech PR Firms
Finance may be an ancient industry, but the digital age has given rise to a gold rush as fintech companies compete for a slice of the rapidly evolving financial technology industry. Establishing a strong brand presence and credibility is paramount, and leading fintech PR firm can help you do it. Fintech PR agencies can help you to capture media attention, which grants legitimacy in the attention economy, and can serve as the catalyst that propels a fintech startup into sky-high success. These media relations firms can also help fintech player to navigate the risks of playing in the space - from data breaches to market risk - by instilling confidence in key stakeholders.
From crisis management and product launches to stakeholder engagement and media relations, every PR firm on our list specializes in crafting narratives that resonate with both investors and consumers. With a myriad of agencies touting their expertise, how do you discern which one is ideally suited for your fintech venture? In this comprehensive guide, we'll delve into the significance of fintech PR firms, the advantages of a meticulously crafted PR strategy, and highlight the attributes that distinguish the top players in the field. Want to cut to the chase? Keep scrolling for our list of the best fintech pr agencies.
Why Engaging with a Premier Fintech PR Firm is Crucial
In today's dynamic fintech landscape, a well-conceived public relations strategy is indispensable. Fintech PR is so much more than crafting press releases. Both nascent and established financial technology companies need adept PR council to navigate the intricate maze of public opinion, media scrutiny, and (sometimes competing) stakeholder expectations. The elite PR firms in this domain not only understand the technicalities of fintech but also possess a keen sense of the market pulse, ensuring that messaging aligns with evolving trends and stakeholder sentiments. By leveraging their vast networks, innovative tools, and sector-specific expertise, fintech PR firms provide invaluable support, enabling their clients to build trust, drive engagement, and position themselves as industry leaders. What's more, an intelligent PR campaign can have immense benefits for attracting new customers - not only directly through media coverage, but also by aiding in SEO efforts using a scalable media backlinking approach.
Benefits of a Fintech PR Strategy
A strategic PR campaign, orchestrated by a top-tier fintech PR firm, can offer a plethora of benefits, such as:
- SEO linkbuilding campaigns
- Thought leadership opportunities for the company and key execs
- Establishing and reinforcing brand credibility in the fintech space
- Navigating regulatory challenges and media scrutiny with finesse
- Building trust among investors, partners, and consumers
- Amplifying product launches and corporate announcements
- Enhancing stakeholder engagement and fostering partnerships
What Distinguishes the Elite Fintech PR Firms?
When on the hunt for a fintech PR firm, several pivotal factors can guide your selection process:
- Relevant Experience: Prioritize firms with a demonstrable track record in the fintech sector, ensuring they're attuned to its nuances and challenges.
- Comprehensive Services: The best PR firms offer an array of services, from media relations and crisis management to content creation and event planning, ensuring a holistic PR approach.
- Data-Driven Insights: Elite fintech PR firms harness data analytics to gauge campaign effectiveness, media sentiment, and stakeholder engagement, refining strategies for optimal impact.
- Customized Outreach: Top firms tailor their strategies to align with your unique objectives, ensuring personalized and impactful outreach.
- Transparent Communication: Opt for firms that maintain open channels of communication, providing regular updates and being receptive to feedback.
- Proven Success Stories: Consider firms with a portfolio of successful campaigns and satisfied fintech clients, as this attests to their expertise and efficacy.
Top Fintech PR Firms to Consider
With a grasp of the importance and benefits of fintech PR firms, it's time to unveil our meticulously curated list of the industry's crème de la crème. These firms have consistently showcased unparalleled expertise, impressive outcomes, and unwavering dedication to their clients in the fintech PR domain:
Cultural Currents Institute
You need an omnichannel agency partner who can effect a massive mindset shift with your external audiences and internal stakeholders.
The Cultural Currents Institute is a fintech-focused PR, marketing, and branding agency with extensive experience helping finance and fintech companies of all sizes to tell their story. CCI uses a data-driven approach to raise company profiles (and valuations), generate demand, and open doors. They specialize in using a data-driven PR approach to create news (and backlinking) opportunities for clients between major company announcements. They also have experience working with highly sophisticated financial products, conveying key information to both professional and lay audiences. With CCI, it's never a slow news day.
- Fintech PR
- Advertising
- Branding
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Influencer Marketing
- Investor Relations
- Public Affairs
- Research & Insights
- Web Development
- Mitek Systems
- Deluxe
- SendVia
- Monstro
Coinbound
You are a crypto-centered fintech looking for a full-service shop experienced in the space.
Coinbound is a digital marketing agency dedicated to helping blockchain and cryptocurrency projects acquire and retain customers. Their team of marketing experts specialize in SEO, SEM, content creation, and growth strategies. Coinbound is powered by technology and creativity and offers strategies tailored to the unique needs of each blockchain project. With a well-rounded portfolio of services, Coinbound’s mission is to make the crypto world more accessible and exciting for everyone.
- Public Relations
- SEO
- Digital Marketing
- Influencer Marketing
- eToro
- Nexo
- Tron
- Consensys
Level PR
You are interested in a small boutique firm headed by a veteran PR flack.
Level PR is a full-service public relations agency in San Francisco, California that provides strategic planning and communication services. They help clients in a range of industries, from start-ups to Fortune 500 companies, build their brands and achieve their objectives. Services include media relations, crisis management, influencer marketing, and more.
- Public Relations
- Communicaitons
- Trackstar
- FlyFin
- Bitcoin Association
Aspectus Group
You're on the lookout for a large multi-service agency with experience in fintech thought leadership.
The Aspectus Group is a global strategic communications consultancy working to create powerful narratives around businesses, products and services. From integrated campaigns and content strategies to digital and social media, Aspectus offers bespoke solutions to a wide variety of clients in the energy, finance, healthcare, technology, media and corporate sectors.
- Public Relations
- Brand Strategy
- ESG Communications
- Digital Marketing
- Airswift
- Munich RE
- CME Group
Vested
You are excited to work with an established leader in the fintech space with a special focus on financial services.
Vested is a global, award-winning communications and marketing firm focused exclusively on the financial services industry. We deliver integrated solutions that merge deep financial expertise with creativity and results. Our team has worked with brands both big and small to make outsized impressions and we bring a hands-on approach to our clients.
Vested attracts and retains the industry’s best talent through our equity ownership model and entrepreneurial approach – from unlimited vacation days to sabbaticals. Entrepreneurial to the core, Vested is a founding member of the Global Fintech PR Network and launched the industry’s first agency-run investment group, Vested Ventures.
- Public Relations
- Integrated Marketing
- Brand Strategy
- Social Media
- Morgan Stanley
- American Express
- Bloomberg
Cognito
You're compelled by Cognito's unique thought leadership and approach to fintech PR.
Cognito is the global communications agency for finance, technology and the climate transition. We advise organizations, from established leaders to startup challengers, on how to manage reputation, handle threats and build value in competitive and disrupted markets.
This purpose has been at the core of what we do since we started, in the aftermath of the dot-com boom in 2000.
With creative content and an understanding of channel complexity, we protect and grow our clients’ businesses through purpose-driven communications and stakeholder engagement.
Our team of 80+ Cognitians around the world bring together 20 languages from 15 countries. With big agency and in-house expertise, we work across corporate communications, PR, digital marketing, social, branding and creative design. You can find us on the ground in key financial markets - London, Amsterdam, New York, Los Angeles.
From the start, Cognito has been built on the assumption that finance is different. That’s why since 2000 we've consistently hired people with varied careers as financial journalists, bankers, FS marketing executives, advertising planners and social media strategists.
Our clients are varied, and our role can include outsourced marketing support, media relations, branding, social strategy or strategic advice and issues management. Whatever their differing needs, most clients would agree that part of what makes Cognito an effective partner for them is our specialization and our recognition that finance is different.
With offices in London, Amsterdam, New York, Los Angeles, Singapore and Hong Kong, we help firms improve their performance and manage their business' reputation. We provide planning, marketing, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence.
- Public Relations
- Marketing
- Design
- Social Media
- Media Relations
- JP Morgan
- Mastercard
SourceCode
You are excited by SourceCode's data driven storytelling approach.
We are humans. We are partners. We listen. We learn. We strive to understand your world and we use data to build and engage with your audiences. Integrated from the start - our programs are designed to deliver your messages - developed from research and insight - where they will be most impactful.
We’ll partner with you no matter what stage in your brands growth you’re in. From Series A to IPO, from problem to product and beyond, we’ve got your back.
We’ve been at the forefront of huge changes in the communications industry over the past 25 years and thus have a clear vision for how the work should be done. Today, we work with clients and partners to identify the challenges and obstacles holding them back, and from there build the blueprints to amplify growth.
Every challenge is different. Every solution is individual. And every answer has a source. SourceCode.
- Public Relations
- Marketing
- Corporate Communication
- Media Relations
- Growth Marketing
- Influencer Relations, Events
- Marketing Activations
- Research
- Turo
- Rakuten
- Gympass
CCgroup
You are looking for a B2B focused firm.
CCgroup is an international B2B technology PR, AR and marketing consultancy with deep, specialist specialist knowledge across mobile and telecoms, fintech, enterprise technology, deep tech and cybersecurity.
We offer fully integrated marketing communications services to the technology businesses we work with. From strategy definition to media relations to multi-channel demand generation, for more than 30 years we have been helping our clients drive market entry campaigns, get funding, grow their customer base and successfully execute exit programmes. The result is that our clients award us with a world-class Net Promoter Score.
Established in 1985 and based in London, we are relentlessly focused on making PR and communications support the commercial objectives of our clients. We are lead partners of the GlobalCom PR agency network. With 70 agencies across 60 countries, we can deliver support wherever you operate.
- Public Relations
- Communications
- Marketing
- B2B PR
- Boku
- Titania
- Signicat
Walker Sands
You are on the search for a full-service B2B agency.
Walker Sands is a full-service B2B marketing agency with core capabilities in public relations, demand generation, branding, creative, marketing strategy and web. The firm’s integrated approach to marketing drives awareness, credibility and conversions for 100+ clients around the world. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, San Francisco, Seattle, Boston and Atlanta.
- Public Relations
- Web Services
- Marketing Strategy
- Demand Generation
- Creative
- Branding
- Worldpay
- Adlucent
- Ensono
- Provenir
- Bill.com
Method Communications
You need a well-connected B2B or consumer tech focused agency, especially one with a strong presence in Utah.
Method Communications is the PR & marketing catalyst for breakthrough brands and category leaders. Founded in 2010, Method helps its Tech clients share their ambitious visions with the world. As The Holmes Report’s 2020 Technology Agency of the Year, we produce award-winning results from New York, Salt Lake City and San Francisco.
- Public Relations
- Crisis Communications
- DE&I
- 1Password
- Addepar
- BambooHR
- Domo
- Meta
- Silicon Slopes
- Webflow
The Bulleit Group
You want to work with a nimble and creative boutique PR agency.
The Bulleit Group is a different kind of communications agency. Throughout the past ten years, technology has changed everything about the way we live. We’re focused on telling the stories of the companies that will drive the next ten. Our clients include global companies like LinkedIn and Google and fast-growing startups.
- Public Relations
- Crisis Communications
- Analyst Relations
- Amply
- Guideline
- Turing
Clarity
You value an agency that creates new and novel story angles to make news for its clients.
Clarity provides fearless marketing and communications consultancy to the world’s most progressive companies, accelerating positive change and impact in the world. We generate meaningful results through the power of influence, the magic of storytelling and the science of data.
- Public Relations
- Content Creation
- SEO
- Public Affairs
- Website Development
- Digital Marketing
- Paid Advertising
- Media Training
- Aon
- Wise
- Rapyd
Spark PR
You need a firm with a specialty in events and content.
From startups to Fortune 1,000 members, Sparkpr specializes in helping technology focused and innovation minded companies transform their brands by bringing powerful narratives to life through public relations and integrated marketing programs.
The agency’s full suite of services includes content and social development, programmatic distribution and other forms of paid media, and data-driven insights to inform strategic planning and measure go to market plans. Sparkpr also provides comprehensive strategic communications & marketing services for blockchain and cryptocurrency leaders through its Sparkchain division. From guiding successful token sales to growing companies post-ICO, Spark has emerged as the preferred partner for these highly specialized services across the globe.
Sparkpr has worked with clients ranging from innovative startups to industry leaders, including eBay, Electronic Arts, Flickr, Mozilla.org, Nokia, NVIDIA, Skype, The Economist, Trulia, Verizon, Visa, Walmart Labs, and Yahoo!. Many of Spark’s startup clients successfully exit through acquisitions or go public through IPO.
- Public Relations
- Social Media
- Data Analysis
- Strategic Insights
- Product Launches
- Branding
- Digital Marketing
- Ocrolus
- Trulia
- eBay
- The Economist
Caliber
You want an industry-recognized firm that prides itself on improving the agency experience.
Caliber drives innovation in by being the marketing and communications “go-to” trusted partner to companies in financial services & fintech, insurance & insurtech, real estate & proptech, and related professional services.
We provide best-in-class strategy and execution in PR, content, social media, and digital advertising. We take pride in bringing a fresh perspective and acting as an extension of your team. With team members across the U.S. and Europe, we serve a global client base.
- Public Relations
- Content Marketing
- Media Training
- Digital Marketing
- Digital Advertising
- Alto
- Finovate
- Fundrise
SkyParlour
You are a UK-focused company who wants a fintech-focused agency.
SkyParlour is a full service communications agency for Fintech. Formed in 2009, we are 100% focused on creating successful brands and influential leaders.
We know that people don’t buy what you do, they buy why you do it – and that’s why our international payments, banking, cybersecurity and eCommerce clients can be seen improving the world around us.
For Fintech businesses at all stages of development, from start-up to scale-up and scale out. We bring original thinking to thought provoking media and content campaigns, guarding your reputation as we build it up.
- Public Relations
- Messaging Workshops
- Social Media Strategy
- Creative
- Thought Leadership
- Analyst Briefings
- Emerging Payments Association
- PXP Financial
- Ingenico
Piabo
You are a continental European fintech looking for one of the best firms in the region.
PIABO is the leading full-service communications partner of the digital economy. From its headquarters in Berlin, PIABO achieves outstanding international media presence for its clients. PIABO’s expertise comprises the areas of E-Commerce, Adtech, Traveltech, Fintech, Foodtech, HR-tech, Healthtech, Blockchain, Consumer Electronics & Business Hardware, IoT, Artificial Intelligence, AR/VR, Security, Big Data, SaaS/Cloud and Greentech. The range of services offered includes public relations and social media management as well as brand strategy, content marketing and influencer relations. The company is led by founder and CEO Tilo Bonow and has been a strategic partner for its customers in achieving their local and global growth targets since 2006.
- Public Relations
- Blogger Relations
- Social Media
- Content Marketing
- Influencer Relations
- Asana
- theTradeDesk
- WeWork
fischerAppelt
You deem it strategically important to work with an agency group that represents nearly half of all publicly traded brands in Germany.
A good narrative can unite countries. A good narrative can make world stars. A good narrative can improve the climate. And a good narrative can change a business.
To help brands across the world, fischerAppelt has united nine specialist agencies under one umbrella. Together, we create narratives that move brands, seamlessly and efficiently harnessing the power of true experts across every marketing discipline and channel.
- Public Relations
- Digital Marketing
- Performance Marketing
- Social Media
- Content Creation
- Event Marketing
- Design
- MagentaMusik
- Hilti
- Mercedes-Benz
Marco
You value Marco's unique blend of branding and reputation management.
MARCO is the most awarded and best valued independent global agency based in Madrid, specializing in brand building and reputation management. Formed by a team of more than 200 consultants, MARCO has its own offices in Madrid, Barcelona, Lisbon, Paris, Brussels, Milan, Berlin, Miami, Mexico City, Bogotá, Lima, São Paulo, Casablanca, Johannesburg, Abidjan and Nairobi, as well as MSL affiliate offices in more than 100 markets.
- Public Relations
- Media Relations
- Internal Communication
- Social Media Management
- Brand Building
- Reputation Management
- Advertising,
- Influencer Marketing, Paid
- Public Affairs
- Video
- Audible
- Orlando
- LIDL
Canela
You're intrigued by the idea of a fintech PR agency that is a registered b-corp.
Canela is an independent and dynamic PR agency, which designs and implements tailor-made communications campaigns for brands that are going places. With offices in Barcelona, Lisbon and Madrid achieving high impact results for local and international brands. Canela specialises in technology, Internet and lifestyle sectors delivering full range of services including strategic consultancy, public relations, content creation and digital.
We are a B Corp!
- Public Relations
- Media Relations
- Events
- Social Media
- Media training
- Thought Leadership
- Product Launches
- Crisis Management
- Deel
- Palo Alto Networks
- Too Good To Go
- Smartwatt
Boldspace
You appreciate Boldspace's multichannel approach and creative ethos.
Boldspace is a brand value agency.
We grow your meaning, your reputation and your worth through brand building, communications and analytics.
We bring together advertising, marketing and PR through a pioneering approach – fusing our award-winning proprietary analytics platform BoldLens with the finest strategic and creative minds.
We see more, create better and find the gap.
We take your brand to the bold space.
- Public Relations
- Reputation Management
- Analytics
- Branding
- TGI Fridays
- Dodoni
- Xala
