Finding the Best Branding Agency for You
Are you looking for the best branding agency to take your brand to the next level? Choosing the right agency can be a daunting task, but with the right criteria in mind, you can be sure to make the best decision for your business. A good branding agency may perform a number of roles for your brand. Some services a branding agency may provide include:
- Brand strategy development: A branding agency can help businesses define their brand purpose, values, and positioning in the market.
- Brand identity creation: A branding agency can design logos, color schemes, and other visual elements that reflect a brand's identity and make it easily recognizable.
- Brand messaging: A branding agency can help businesses develop messaging that communicates their brand's unique voice, values, and benefits to their audience.
- Marketing collateral design: A branding agency can create marketing materials such as brochures, business cards, and other print or digital media that reinforce a brand's identity.
- Website design and development: A branding agency can design and develop websites that reflect a brand's identity and provide a user-friendly experience for visitors.
- Social media branding: A branding agency can help businesses create a cohesive brand presence across social media platforms.
- Brand research and analysis: A branding agency can conduct research to help businesses understand their market and target audience, as well as analyze competitors and identify trends.
- Brand implementation: A branding agency can help businesses implement their brand across various touchpoints, such as packaging, product design, and in-store displays.
- Brand management: A branding agency can help businesses manage their brand over time, ensuring that it remains consistent and relevant to their audience.
The Brand Agency Selection Process
Defining the Goal
The first step in choosing the best branding agency is to define your goals. What do you want to achieve with your brand? Are you looking to rebrand an existing company? Launch a new product? Create a strong employer brand? A good branding agency will work with you to define your goals and develop a brand strategy that aligns with your business objectives.
Reviewing Past Work
When choosing a branding agency, it's essential to review their past work. Take a look at their portfolio to see if their previous projects align with your brand's vision and goals. You can also check their client reviews and testimonials to get an idea of their past clients' experiences.
Evaluating Chemistry With the Team
A successful branding project requires collaboration between you and the branding agency. Therefore, it's crucial to evaluate your chemistry with the team. Are they open to your ideas and feedback? Do they communicate well? Do you feel comfortable working with them? These are essential factors to consider when selecting a branding agency.
Consider Marketing After Branding
Branding is just one part of your overall marketing strategy. Therefore, it's crucial to choose a branding agency that considers marketing after branding. How will they help you promote your brand after the project is completed? A good branding agency will provide ongoing support to ensure your brand's success in the long term.
Cultural Currents Institute
You need a multidisciplinary agency that understands the interplay between branding, culture, public opinion, and consumer behavior better than anyone else.
The Cultural Currents Institute is a branding, creative, PR, and marketing agency with extensive experience helping companies of all sizes to define their brand, manage change, and tell their story. CCI uses a data-driven approach to create resonant brands that capture hearts and minds.
- Advertising
- Branding
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Experience Design
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Research & Insights
- Web Development
- The Stoli Group
- Mitec Systems
- Zapier
- Lucid Software
Superunion
You are looking for a large and design-forward global branding agency.
Superunion is a revolutionary creative company. We believe in the power of ideas to create positive, meaningful change.
Our expertise includes brand strategy, identity, communications, and brand management.
- Branding
- Market Research
- Design
- HSBC
- Colgate
- Ford
- FIFA
FutureBrand
Your brand is in the hospitality or consumer space, or has a strong experiential component.
We are a global community of brand, experience and design experts who use unique methods to deliver positive brand-led business transformation. We believe that brand is behaviour.
- Branding
- Hospitality Experience
- Brand Experience
- Country Branding
- Branded Environments
- American Airlines
- Nespresso
- Intel
DesignStudio
You are looking for an agency that will become power-users for your products in order to understand them.
DesignStudio creates brands and experiences through radical collaboration. Our holistic, insightful and unconventional working methods go deeper and push further, to inspire deep connection within your teams and communities. We live and die by this philosophy, because we know it delivers remarkable change.
- Branding
- Digital Design
- Experience Design
- Content Creation
- Airbnb
- Eurostar
- Penguin Random House
- Alipay+
Interbrand
You are a big brand who is ready for a massive brand change, and need a large agency to make it happen.
Interbrand has been a world leading brand consultancy, for over 45 years – having pioneered iconic work and forged many of the brand building tools that are commonplace across the industry today.
We know that in an age of unprecedented abundance of choice and speed of innovation, customers’ expectations are moving faster than business. While incremental change is still essential, it is no longer sufficient. It takes bold moves to leap ahead of customers and competitors. We call these moves Iconic Moves.
In collaboration with the world’s leading brands, our global team of thinkers and makers are pioneering the future of brand building. By turning customers into active participants, we help our clients strengthen their brands on an ongoing basis – our approach gives them confidence to make Iconic Moves that spark desire and create utility, driving extraordinary results.
- Branding
- Package Design
- Naming
- Retail Experience Design
- ORA Developers
- GE Healthcare
- Haleon
- Adobe
Lippincott
You value the agency's connection to a management consultant firm (Oliver Wyman), and would like to integrate your branding with a broader consulting engagement.
Lippincott is a global creative consultancy specializing in brand and innovation. We have a passion for solving our clients’ toughest challenges with a proven combination of strategic rigor and design excellence. A pioneer since 1943, we have shaped some of the world’s most iconic brands and experiences. From Coca-Cola to Samsung and Starbucks to Delta, our work drives growth and adds meaning to customers’ lives. Our partnership with Oliver Wyman allows us to integrate deep industry, risk and operational expertise to deliver end-to-end solutions. Together, we create new possibilities for our clients to thrive in the future.
- Branding
- Experience Design
- Naming
- Consumer Insights
- Coca-Cola
- Samsung
- Starbucks
- Delta
Bellwether
You are looking for an agency with destination branding or politically progressive causes.
Bellweather is a creative agency that specializes in omni-channel transformation for purpose-driven partners.
We put our partners’ communities at the center of our inclusive creative process, building the work together.
We are owned and operated by women, people-of-color, and queer-identifying, offering perspectives that break through the sea of same.
- Branding
- Web Design
- Market Strategy
- NYC Votes
- Visit Napa Valley
- Greater Baltimore Tourism
- WorldPrice NYC 2019
Clay
Your company needs an agency with deep roots in tech and UX/UI.
Clay is a UX design and branding agency based in San Francisco. We partner with the world's top companies to build transformative digital experiences, websites, and brands.
- Branding
- UX/UI Design
- User Research
- Amazon
- Sony
Siegel+Gale
You resonate with their philosophy that great brands should be profoundly simple.
Do you have a clear point of view?
We do. And it’s simple.
We believe in the power of simplicity. As a global brand-led experience firm, we own it, defend it and live by it. With unlimited imagination and a dedication to the facts, we create brand experiences that cut through the clutter—and unlock success—for our clients.
Siegel+Gale was founded with a clear point of view: that simple is smart. In 1969, branding pioneer Alan Siegel, frustrated by the complexity of communications across industries, set out to help organizations create simpler experiences. Experiences that better serve their audiences—and their bottom line. From designing the iconic NBA logo to changing how Americans pay taxes with the 1040EZ, we’ve been champions of simplicity ever since.
Today, we partner with the world’s leading corporations, nonprofits and government organizations to build brand experiences that are remarkably clear and unexpectedly fresh. In other words, simple. Because brands that embrace simplicity forge deeper relationships with their customers and employees—and unleash powerful business results.
The choice is simple. Is your brand next?
- Branding
- Creative
- Naming
- Design
- 3M
- U.S. Airforce
- Allstate
- SAP
NameStormers
You need a highly specialized naming agency with a narrow focus and great client list.
Hi, we’re NameStormers. We’re an Austin & Boston-based naming agency that has been creating brand names, company names, and product names for every type of business in every corner of the world since 1985 — and we’re not tired yet!
Our top-notch team of wordsmiths and naming experts have named everything from artificial intelligence platforms to no-artificial-ingredient snacks. We produce quick-turnaround projects or foster long-term relationships with start-ups, Fortune 500s, and nonprofits alike. Our team is highly strategic, perfected in process, and endlessly creative to ensure your name meets every need and works for you in the long run.
- Branding
- Naming
- Market Research
- Carmax
- Hoover
- CVS
- Kimberlyy-Clark
Lexicon Branding
You need a branding agency specializing specifically in naming.
Impossible Foods, Sonos, P&G’s Swiffer and Febreze, Subaru’s Outback and Forester, Intel’s Pentium and Xeon computer processors, Coca-Cola’s Dasani waters, and BlackBerry phones are all brand names created by us.
We can do the same for you.
Our clients include both Fortune 500 corporations and innovative startups. Most of our creativity is focused on new-to-the-world products, companies and services.
There are plenty of suppliers that can generate a list of names. There are even some that claim to be the ‘world’s leading naming company.’ That’s easy to do. Creating brand or product names that form the strategic core of many of the world’s most successful brands and companies is what’s hard. The brand names we’ve created are the only claim we need to make.
- Naming
- Branding
- Market Research
- Impossible Foods
- Sonos
- Dasani
- Blackberry
Labbrand
You are looking for a research-forward agency with extensive experience in China.
LABBRAND, a Labbrand Group company, is a leading global brand consultancy founded in China in 2005.
As your Guiding Partner for Brand Innovations, LABBRAND channels the power of your brand towards accelerated growth. With expertise in Naming, Branding and Innovations, LABBRAND drives your brand forward amidst shifting business environments.
Through seamless coordination of Insights, Strategy, Naming and Design, LABBRAND creates brand identities and brand innovations that strengthen brand equity.
- Branding
- Design
- Naming
- Kinder
- Nespresso
- Rituals
- Biologique Recherche
MetaDesign
You are looking for an established agency with an international presence in Europe, Asia, and North America.
MetaDesign is a global brand consultancy. As creative consultants, we help companies transform themselves into the markets of tomorrow. A strong, sustainable brand is a key driver for successful business models, products and services.
We develop brands with the aim of creating a coherent overall experience across all points of contact – from design and communication to experiences on digital platforms, in stores, at trade fairs or exhibitions.
- Branding
- Design
- Creative
- Brand Strategy
- Great Dane
- 23andMe
- San Francisco Ballet
Red Antler
You are an entrepreneur looking for a founder-friendly agency that also has performance marketing capabilities.
Red Antler is a branding company based in Brooklyn.
Fiercely committed to differentiation and success, we build brands for startups that are changing how the world works. We create captivating brand experiences that connect with people deliberately, through all points of interaction.
- Branding
- Market Research
- Digital Experience
- Allbirds
- Sheertex
- Casper
Blue Marlin
You are an established UK brand in need of an agency experienced in rebranding and change management.
Since 1993, we have been helping clients navigate change. Bravely combining strategy and creativity to build brands that live in the hand, heart and mind. Giving brands their relevance, offering clients opportunities for more profitable and responsible futures.
We are continually questioning and eternally curious, whether watching the waves of the wider world, examining the technical details of a production or getting inside the minds of consumers.
With zeal, agility and speed of thought, we embrace the world in all of its beauty and chaos. We aim to inspire, surprise and delight with work that strikes a chord, touches a nerve and ignites a conversation.
We’re measured by effectiveness and commercial success. But growth is also about journeying to uncharted territories, the thrill of innovation, touching more lives, creating new experiences.
- Branding
- Strategic Planning
- Corporate Design
- Brand Environments
- Graphic Design
- Packaging Design
- Repsol
- Kinnie
- Shell
- Vaseline
Want Branding
You prefer to work with a small but experienced agency with a strong portfolio.
WANT Branding is a unique brand consultancy.
We are a team of experts from branding, strategy, advertising,
design & digital – even, ex-client side people too.
For 30 years we’ve created brands with distinction helping
our clients’ brands get an unfair share of attention,
competitive advantage, and to grow.
- Branding
- Logo Design
- Brand Positioning
- Naming
- Apple
- Uber
- Metallic
Wolff Olins
You have a big budget and want to work with one of the most established names in branding.
We are Wolff Olins, a global brand consultancy creating transformative brands that move organisations, people and the world forward.
For nearly 60 years, we’ve been delivering strategy, design and change to help advance organisations in moments of inflection. From imagining the new to re-imagining the established, our superpower is energising organisations around opportunity and finding the confidence to act.
We believe that brands have the power to move minds and improve our world. They connect people, ignite conversation and feed our imagination. As creative problem solvers, we tackle the most daring brand challenges to deliver meaningful commercial, creative and cultural impact.
Wolff Olins doesn’t change the world, but we partner with ambitious leaders who do. Let’s see what we can accomplish, together.
- Branding
- Design
- Experience Design
- GrubHub
- Spotify
- GSK
- New York City
Landor & Fitch
You find the idea of working with the world's largest specialized branding and design firm appealing.
We exist to make a positive difference for our clients, our people, and the world around us. We believe that difference lies in doing more than what’s necessary, in doing different than before, and in always pushing for better as professionals and as people.
We challenge ourselves to embrace what matters and let go of what doesn’t. We hold ourselves to the highest standards and inspire each other to go even further. We trust in our teammates and learn and grow from their different perspectives every day.
We look out for one another and get to be a supportive presence in each other’s lives. By making each other better, we create extraordinary together.
Because we know the transformative power of creativity, we know we can create positive change.
With purpose. With passion. By design.
- Branding
- Design
- Retail Experience
- Adidas
- BP
- Kellogg's
Aion Enterprises
Your company needs to define its animating brand philosophy - the "why" behind the business.
Your philosophy matters.
From the essence of your business to your ultimate goal, the way you do one thing is the way you do everything. That's why Aion works from your Alpha to your Omega, starting with the heart and soul of who your company is and mapping out a strategic path all the way to the end of time- or as close as we can get. From there, we design your brand identity, website, and more to make your vision a reality.
Let's show the world something beautiful together.
- Branding
- Creative
- Logo Design
- Business Philosophy
- Web Design
- Presentation Design
- Ideamarket
- Dan Rhoads
- FourGames
- Glance
Brandimage+
You need an agency with experience internationalizing brands for European markets.
BrandImage+ is a branding agency that delivers creative award-winning brands, with offices in Lisbon, London and Luanda.
We make brands that work, thanks to our methodology, based in the Design thinking process and refined through scores of successful client assignments.
It is a fundamentally a qualitative approach, with quantitative data in the right amounts, tailored to our customers specific goals, needs and budget.
We want to make your brand impactful, as well as meaningful to its audiences, whatever and wherever, you are. Brands that deliver real results, that are loved and lived by their stakeholders: clients, suppliers, employees, business owners and shareholders.
- Branding
- Creative
- Packaging Design
- Mouro
- Wealth Etiquette
- Imaterial
- Portuguese Chamber of Commerce in UK
Saffron Brand Consultant
You are looking for an agency with a specialization in experience design.
Saffron Brand Consultants is an independent branding consultancy with offices in London, Madrid, Istanbul and Vienna. Founded in 2001 by Jacob Benbunan and Wally Olins (1930-2014). Saffron specialises in defining brand strategies with a special focus on experience design and innovation in order to build solid brand cultures.
Saffron works with global companies and institutions across a wide range of sectors including professional services, banking, retail, fashion, luxury, telecommunications, education, places and not for profit. Whether they are repositioning their offer, reinvigorating their internal culture or launching something new, we help them navigate their challenge with creative thinking and powerful techniques of brand strategy, expression, innovation and experience.
- Branding
- Design
- Experience Design
- YouTube
- Bankinter
- Flying Tiger Copenhagen
Mucho
You are compelled by the agency's strategy-forward approach, and its promise to carry your brand meaning through to all aspects of design.
We create design with meaning.
Great design speaks to your head, and your heart. It makes you feel different, and think differently. It makes you remember, and respond.
That’s what we aim for: to go from insight to ideas to design that connects. To craft things with intelligence, sensitivity and precision.
It doesn’t happen in isolation. That’s why we work collaboratively with our clients, and with each other. As an international collective, we take a global outlook. We’re open. We share. We learn.
The result: intelligent, effective design that makes a lasting impression.
- Branding
- Naming
- Social Media
- Design
- Packaging Design
- Visa
- Apple
- Paypal
- Levi Strauss & Co.
Coley Porter Bell
You have a global brand and need an agency with a global network through Ogilvy and WPP.
We’re Coley Porter Bell, a global branding agency based in London and New York. We’ve got some serious pedigree – having been established back in 1978 - but we’ve never stopped evolving our offer to meet the changing needs of clients and brands. We are part of Ogilvy and in turn of WPP, which means we have presence in 120 countries.
Around the world, we know that the one constant in clients’ lives is change. Whether that be external change in the shape of new tastes, new disruptors or new trends; self-imposed change in the hunt for new markets, customers, innovation or value; or the change that comes from within through consolidation, expansion or acquisition, we help turn that challenge into opportunity and more importantly, growth.
That growth comes from the immersive brands we build for our clients, and our capabilities stretch from end-to-end. In our 40+ year history, we’ve made the Boots brand relevant for modern shoppers and channels, helped LEGO create a brand platform to help the world’s children keep up with 21st century skills, broken femcare taboos on Kotex, and given Flawsome! a name, brand purpose and identity that have helped it gain global distribution.
Let’s turn change into opportunity together.
- Branding
- Design
- Packaging Design
- Naming
- LEGO
- Boots
- Kotex
Evviva
You want a fast-moving agency that will get your project completed on time and get you to market quickly.
Evviva's a brand agency. We combine the power of insight with the art of identity to make people act.
With offices in San Francisco and Edinburgh, we combine the best of Silicon Valley's entrepreneurial spirit with the UK's marketing genius to deliver outstanding research, strategy, positioning and identity to many of the world's most admired brands.
- Branding
- Naming
- Employer Branding
- Web Design & Development
- Amazon
- Delta
- Google Fiber
Ramotion
You need an agency with extensive tech startup experience and an understanding of UX and UI.
Ramotion provides UI/UX design and brand identity design services for growing startups and Fortune 500.
- Branding
- UI/UX Design
- Web Design & Development
- Netflix
- Advance Auto Parts
- Xero
- Adobe
Spire Agency
You are on the hunt for a specifically B2B agency.
Spire is the most awarded B2B branding and marketing agency in Texas. We Elevate B2B Brands through strategic brand design that build bottom lines.
We help B2B companies achieve better results faster by developing brand assets that are targeted, innovative relevant and cost-effective.
- Branding
- Advertising
- B2B Marketing
- Airbus
- American Airlines
- Tyler Technologies
- F-Wave