Education & EdTech PR
When it comes to selecting the right public relations agency for your edtech startup, school, or educational institution, you need to be certain that you are selecting an agency with the right industry expertise. It's not enough to pick an agency that has good journalistic relationships or experience with servicing big clients (although these things are a plus). You also need to be sure that your education PR firm understands the unique demands your organization might face - including potential regulatory pressures, diverse stakeholders (for example educators, students, and parents), and unique monetization models.
In short, you need an agency that understands your model.
EdTech companies, in particular, might also consider looking at our list of the top tech PR agencies and top startup PR agencies.
Why PR is Essential
PR is, at its most basic, any practice that manages the relationship between an organization and the public at large. When most people talk about public relations, what they are really talking about is media relations. Media relations is a specific discipline within PR dedicated to building relationships with the media and generating press coverage. For companies and nonprofits in the education sector, this coverage can be beneficial in a number of ways.
PR-generated media coverage can be used to:
- Generate demand for a product, service, or program
- Manage public reputation or perception, particularly in a crisis
- Influence public opinion for or against a particular initiative
- Educate and inform key stakeholders
What to Look for in a PR Agency
If you are looking to hire an education PR firm, there are a few key factors you should consider to ensure you choose the right agency for your needs.
- Industry expertise: As mentioned earlier, it's important to select an agency with experience and expertise in the education sector. Look for an agency that has a track record of working with similar clients and has a deep understanding of the unique challenges and opportunities in the industry.
- Strategic thinking: A good PR agency should be able to provide strategic guidance and help you develop a comprehensive PR plan that aligns with your business goals. This includes identifying key messages, target audiences, and the most effective channels for reaching them.
- Strong media relationships: While media relations is just one aspect of PR, it's an important one. Look for an agency with established relationships with education reporters and influencers, as well as a proven track record of generating media coverage for their clients.
- Creativity: The education sector is highly competitive, so it's important to work with an agency that can help you stand out from the crowd. Look for an agency that is creative and innovative in their approach to PR and can help you develop campaigns that capture attention and drive results.
- Results-driven: Ultimately, you want to work with an agency that can deliver measurable results. Look for an agency that can provide case studies or examples of how they have helped other education clients achieve their PR goals.
Overall, selecting the right PR agency is an important decision that can have a significant impact on the success of your organization. By taking the time to do your research and find an education PR agency that understands your needs and has the expertise to deliver results, you can position your company for long-term success.
Cultural Currents Institute
You value an agency with multidisciplinary experience who can develop a data-driven strategy for any scenario.
The Cultural Currents Institute is a full-service PR and marketing agency with extensive experience in the education and edtech sectors. Working with schools, service providers, and technology startups, CCI uses a multidisciplinary approach to speak to government, nonprofit, and private stakeholders.
- Advertising
- Branding
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Research & Insights
- Web Development
- Brainly
- Codecademy
- Solutiontree
- Arkansas Department of Education
FINN Partners
You resonate with the people-centric values of the "work hard, play nice" agency.
We bring clients in-depth knowledge of the unique challenges and pain points facing B2B companies and a professional team with experience and insight to help clients realize the full potential of global market opportunities. For 35 years, we have leveraged our expertise in the industrial, packaging, chemical, energy, life sciences, building/construction, and technology sectors to help our clients generate new business opportunities, break into new markets and strengthen brands.
- Advertising
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Employee Engagement
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Publishing & Authors
- Research & Insights
- Jack Daniels
- Epic Games
- Eviation
- Travel Alberta
- The Body Shop
Edelman
You want to work with one of the world's most prestigious agencies, and don't mind paying a premium.
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include Cannes Lions Grand Prix awards for PR (2016) and the Entertainment Lions for Sport (2021); Cannes Lions Independent Agency of the Year for the Entertainment Track (2021); Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society.
- Advertising
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Employee Engagement
- Financial Communications
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Research & Insights
- Vaseline
- AstraZeneca
- Dove
- Heineken
- Starbucks
Boost Agency
Boost is an innovative marketing agency that leverages data-driven insights and a growth-led approach to deliver high-impact solutions for its clients. Founded in 2022, Boost provides a comprehensive suite of services, including Graphic Design, Market Research, Public Relations, Branding, and Influencer Marketing.
The company's team of experts leverages cutting-edge tools and technologies to deliver customized, results-driven marketing strategies that help businesses achieve their goals. With a focus on delivering measurable results, Boost has quickly proven its exceptional value by enabling its clients to reach their full potential.
- Public Relations
- Graphic Design
- Market Research
- Branding
- Influencer Marketing
- Zapier
- Lookout
- Dapper Labs
- TaskRabbit
Touchdown PR
International, award-winning PR agency with 110+ staff operating in the USA, Europe, and APAC and ANZ serving innovative and high-growth global B2B and enterprise technology brands. Specializing in cyber security, data analytics & AI, education, recruitment, networking communications, channel & MSP and many other innovative business technologies. Now a Ruder Finn company.
Ranked by PR Week and O'Dwyers annually as one of the market leaders by revenue.
- Public Relations
- Analyst Relations
- Social Media
- Cubic
- Aparavi
- Solarwinds
- Skillsoft
- Zoho
BoardRoomPR
BoardroomPR is a public relations and integrated marketing firm established in Plantation, Florida, with Miami, Naples, Orlando, West Palm Beach, and Tampa offices.
Founded in 1989, this company has over 20 employees, designated for branding, public relations, digital strategy, and social media marketing. Their video production facilities are on offer to companies and organizations in the financial services. More so, health care & medicine, property investment, legal, education, and information technology enterprises are also part of BoardRoom PR services regimen.
- Public Relations
- Branding
- Crisis Communicaitons
- SEO
- Social Media
- Web Development
- Akerman
- American Heritage School
- Claro
- Fiske & Company
- HeartWell
CSG
Communications Strategy Group (CSG) is a strategic marketing and PR agency that provides public relations, content marketing, digital marketing, brand communications, corporate communications, social media, website development and design services for Fortune 500 companies and challenger brands across sustainability, education, aerospace, healthcare, wellness, technology, financial services and consumer industries.
- Public Relations
- Content Marketing
- Creative
- Digital
- Web Development
- Kaiser Permanente
- eLearners
- Janus Henderson Investors
- D-Orbit
- Corepower Yoga
Sherlock Communications
Sherlock Communications is an award-winning Brazilian and Latin American PR and digital marketing agency. Headquartered in São Paulo, the company also has bureaus in Mexico City, Bogota, Buenos Aires, Lima, Santiago, Panama City, Guatemala City and San José.
With a totally bi-lingual, multidisciplinary team, Sherlock Communications is specialised in supporting international technology, healthcare, fintech, services, entertainment, education, lifestyle and travel companies operating in Latin America.
The agency has won more than 22 international awards in the last year, including the Best Agency LATAM and Best Campaign in LATAM at the PRWeek Global Awards, Global SABRE Awards and was named as the most creative agency in Latin America and in the top five most creative agencies in the world by the PRovoke Creative Index for the last two years consecutively.
- Public Relations
- Social Media
- Message Development
- Event Design
- SEO
- SEM
- Indeed
- Instructure
- Signify
- Airfrance
- Airfox
- Selina
Zeno Group
Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients.
Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRWeek Purpose Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.
Zeno is a DJE Holdings Company.
- Public Relations
- Digital Marketing
- Content Marketing
- Reputation Management
- Crisis Communications
- Expedia
- Elkay
- Bush's
- Hyatt
- Carhartt
Fractl
Fractl is a marketing and advertising firm based in Delray Beach, Florida, with branches in Leeds (in the United Kingdom), Denver, and San Diego. They were established in 2012 and have over 100 people. They seek to increase client brand exposure through site design, SEO, UX/UI design, online marketing, and other marketing services.
- Public Relations
- SEO
- Content Marketing
- Alcohol.org
- NVISION
- Porch
- Fanatics
- Alexa
ICR
ICR partners with companies to develop and execute strategic communications programs that achieve business goals, build credibility, and enhance the long-term value of the enterprise. The firm’s highly differentiated service model, which pairs capital markets veterans with senior communications professionals, brings deep sector knowledge and relationships to clients in more than 20 industries. Today, ICR is one of the largest and most experienced independent advisory firms in North America maintaining offices in Boston, Connecticut, Los Angeles, New York, San Francisco, Beijing and Hong Kong.
- Public Relations
- Investor Relations
- Branding
- Creative
- Crisis Communications
- Governance Consulting
- Capital Markets Advisory
- Torchy's Tacos
- Red Robin
- The One Group
- Chuys
- MarineMax
Babel PR
Babel is a technology PR and integrated communications consultancy headquartered in London with a team of consultants across Europe, the US and Asia Pacific. Our specific focus areas include: mobile/telecommunications, IoT, security, space tech, adtech, retail, e-commerce, fintech, enterprise, broadcast, media, marketing, and consumer technology. Our mission is to enhance the profiles of some of the most established technology corporations in the world and to help technology startups scale. We have the expertise and the experience to design and deliver compelling campaigns that produce the required result and we relish a challenge. For multi-market campaigns we provide centralised management and billing but we also give you access to teams that have the local knowledge, the contacts and the sector expertise to deliver impact.
- Public Relations
- Social Media
- Brand Messaging
- Network X
- Qt
- Orange Cyberdefense
- The Linux Foundation
- Linksys
Hotwire Global
You are a B2B technology company and need an agency with primarily B2B expertise.
We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our people will ever work with. With specialists in everything from brand communications to ABM, we'll help you to achieve limitless success.
- Public Relations
- Account Based Marketing
- Brand Strategy
- ESG
- Adobe
- Dell
- GoPro
- Klarna
- Swisscom
- Zoom
Highwire PR
Your company intersects with the health, security, or finance industries.
Highwire is a modern communications agency designed for disruptive companies. Our roots in journalism and Silicon Valley give us the drive, imagination and experience to create meaningful business results through smart communications programs.
At Highwire we begin with the end in mind—meeting your business objectives through strategic communications using a smart, informed approach that’s founded on relevance and insight. We roll up our sleeves and immerse our experts in your business, turning your challenges and goals into greater awareness, growth and sales.
At Highwire PR, we are entrepreneurs, makers, and explorers. We are committed to fostering an inclusive agency environment, where every employee can be seen, heard, and valued.
- Public Relations
- Analyst Relations
- Content Marketing
- Influencer Relations
- GE
- IBM
- Twilio
- Norwest
- Udemy
Method Communications
You need a well-connected B2B or consumer tech focused agency, especially one with a strong presence in Utah.
Method Communications is the PR & marketing catalyst for breakthrough brands and category leaders. Founded in 2010, Method helps its Tech clients share their ambitious visions with the world. As The Holmes Report’s 2020 Technology Agency of the Year, we produce award-winning results from New York, Salt Lake City and San Francisco.
- Public Relations
- Crisis Communications
- DE&I
- 1Password
- Addepar
- BambooHR
- Domo
- Meta
- Silicon Slopes
- Webflow
The Bulleit Group
You want to work with a nimble and creative boutique PR agency.
The Bulleit Group is a different kind of communications agency. Throughout the past ten years, technology has changed everything about the way we live. We’re focused on telling the stories of the companies that will drive the next ten. Our clients include global companies like LinkedIn and Google and fast-growing startups.
- Public Relations
- Crisis Communications
- Analyst Relations
- Amply
- Guideline
- Turing
5W Public Relations
You want a large PR firm with a b2c specialization.
5WPR is a top 10 independent, full-service PR agency in the U.S. known for cutting-edge programs that engage with businesses, issues and ideas.
With offices in New York City and Miami, 5W has over 300 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, Travel & Hospitality, Home & Housewares); B2B (Corporate Communications, Technology, Reputation Management, CSR, Sustainability Communications); Digital Media (Social Media, SEO and Graphic Design), Public Affairs; Government Relations; and Crisis Communications. 5W's team of experts bring leading businesses a resourceful, bold and results-driven approach to communications. 5WPR has been named one of Inc. Magazine's Best Workplaces 2022!
The firm was founded in 2003 and has received numerous industry accolades including PR Agency of the Year, Digital/Social Media Campaign of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year and others.
- Public Relations
- Digital Marketing
- SEO
- Reputation Management
- Event Marketing
- Sparkling Ice
- LifeStyles
- Cleancult
- Sinclair
- CrossFit
- Vizio
Black Unicorn PR
Black Unicorn PR is a new breed of Public Relations and Communications agency that aims to go beyond traditional services, acting as an in-house extension more than an agency. The company's aim is to provide startups with the opportunities to excel in the public sphere that will put them on the path to success.
- Public Relations
- Safe & the City
- Katalista Ventures
- Nexpay
- eAgronom
- Payally
