Startup PR
CCI is a startup-centered PR agency with deep media relationships at top-tier technology, business, startup, and consumer publications.
What is startup PR?
Startup PR helps startup companies get attention for their products or services using tactics like media relations and social media. It is differentiated from advertising in that the tactics employed are generally "earned" - meaning that the companies do not pay an advertising platform directly for the exposure.
About Us
A data-driven PR agency for high-growth startups
At CCI, we understand the unique challenges and pressures that startups face. That's why we are a relentlessly results-driven PR agency specializing in high-impact startup media. We focus on helping innovative companies create demand and boost valuations through effective public relations strategies.
Our scrappy but seasoned team of PR professionals provide a wide range of services, including media relations, launch announcements, crisis management, and community outreach. We leverage data to drive our strategies, identify opportunity, and maximize results.
We don't just stick to the playbook. Instead, we work closely with our clients to understand their unique needs and goals and then create customized PR plans that align with their objectives. Our startup PR expertise includes B2B and B2C work in a range of industries, from technology to healthcare to finance.
CCI understands that intelligent measurement is key to driving successful PR campaigns. By utilizing data-driven insights, we can ensure that our strategies are effective and efficient. Whether you are a brand-new startup or an established company, we are here to help you achieve your PR goals.
Past & Present clients
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Our Approach
For startups, it's never a slow news day
CCI's startup-focused PR team follows a strategic approach that centers on three key stages: strategize, implement, and optimize.
During the strategy phase, we closely collaborate with our clients to comprehend their goals, media preferences, and requirements. Based on this, we develop a tailored PR strategy that aligns with their objectives, which may involve conducting market research, competitive analysis, and evaluating past media coverage.
In the implementation phase, we focus on explosive execution. We launch our PR strategy across various media channels, leveraging our experienced professionals' skills and expertise for maximum impact on brand reputation, awareness, and SEO.
Once we've launched, we continually monitor, measure, and optimize our PR campaigns to ensure they deliver the desired results. By analyzing data and making necessary adjustments, we help our clients achieve their PR goals and drive growth for their startup.
This process is repeated as often as needed to keep our tactics aligned with the clients' shifting priorities.
How we work
Telling startup stories
At CCI, we are continuously identifying new angles, trending stories, and opportunities to hijack the news. This approach enables us to create powerful strategic recommendations and capture share-of-voice for our clients.
Media Analysis
Our team of experts conducts a comprehensive analysis of industry and competitive media coverage and market trends. This analysis is an essential step in understanding the current landscape of your industry, identifying where you stand, and spotting opportunities for growth. Our customized PR strategies are designed to help you achieve your goals while building your brand's reputation and credibility.
Strategy
Our experienced team creates customized strategies aligned with your growth goals and objectives. We use a data-driven approach to craft a PR plan that maximizes your share-of-voice and positions you as a thought leader in your industry. Our strategies are designed to help you achieve your goals while building your brand's reputation and credibility.
Media Pitching
Our team has a deep understanding of the startup media landscape and knows how to craft a compelling story that resonates with journalists. We leverage our relationships with reporters and editors to secure coverage for our clients. Our pitching strategies are tailored to each client, ensuring that we maximize your exposure and share-of-voice.
Amplification
Finally, we'll amplify your story to reach the right audience through the right channels. We leverage social media, influencer marketing, and other channels to extend your message and increase your brand's visibility. Our amplification strategies are tailored to your objectives, ensuring that we maximize your reach and engagement.
Measurement & Reporting
Throughout our engagement, we will continually measure and report, providing you with detailed analytics and insights into your PR campaign's performance. We track your coverage, share-of-voice, and other key metrics to ensure that we are moving the needle. Our team provides regular reports and recommendations, ensuring that you are always up-to-date on your PR campaign's progress.
Our Startup PR Expertise
Media Relations
At CCI, we have strong relationships with journalists, bloggers, and influencers across various media channels. Our media relations services ensure that your startup is getting the exposure it needs to succeed. We know how to craft compelling stories that resonate with journalists and secure coverage for our clients.
Funding Announcements
Securing funding is a critical milestone for startups, and our team at CCI knows how to make sure it gets the media attention it deserves. We work closely with our clients to craft messaging and execute a strategic PR plan that announces the funding and positions the company for future success.
PR Link Building
Link building is essential for SEO and driving traffic to your website. Our PR link building services focus on securing high-quality backlinks that drive traffic and increase your brand's visibility. We use novel data to create news and link-building opportunities that align with your goals and objectives.
Crisis Communications
At CCI, we know that even the best-run startups can face unexpected crises. Our experienced crisis communications team is ready to help you navigate through difficult times. We have a proven track record of successfully managing crisis situations and minimizing negative impact on our clients' reputations.
Social Media
Social media is a powerful tool for startups, and our team at CCI knows how to leverage it to increase your brand's visibility and engagement. We develop customized social media strategies that align with your goals and objectives, and use data-driven tactics to maximize your reach and engagement. Our social media services include content creation, community management, and influencer outreach.
So Much More
Need something you don't see here? Reach out. CCI is a full-service agency with extensive capabilities in every discipline.
