K-12 Education Marketing — A Full-Service Solution
Whether you're trying to reach educators, students, or families, we can help you to create a complete 360 degree K-12 education or EdTech marketing campaign.
What is K-12 marketing?
K-12 marketing is a way for schools, EdTech companies, and other educational institutions to promote their programs and services to K-12 education stakeholders. This may involve using targeted advertising, creating engaging social media content, and hosting events to showcase offerings to students, families, administrators, and other key stakeholders.
About Us
Empowering innovators, trailblazers, and pioneers in the education industry
CCI is a full-service K-12 education marketing agency that specializes in helping educational organizations reach their full potential through effective marketing and PR strategies.
With a team of passionate and experienced professionals who are dedicated to education, CCI offers a wide range of services that include branding, public relations, digital advertising, web development and design, and more.
CCI works closely with their clients to understand their unique needs and goals, and then creates customized marketing plans that are tailored to their specific needs. Whether it's a small charter school, a cutting edge EdTech startup, or an established district, CCI has the expertise and resources to help their clients achieve their marketing objectives and reach new heights.
Past & Present clients
Our Approach
Strong strategic thinking and a student mentality
CCI's K-12 education marketing team follows a strategic approach that focuses on three key stages: strategize, implement, and optimize. In the first stage, CCI works closely with their clients to understand their needs and goals, and then develops a customized marketing strategy that aligns with those objectives. This may involve market research, competitor analysis, and other methods to help create a strong foundation for success.
In the second stage, CCI implements the marketing strategy through a variety of channels that align with the client's objectives. CCI's experienced professionals use their skills and expertise to execute the strategy in a way that maximizes its impact.
CCI continually monitors, measures, and optimizes K-12 marketing campaigns to ensure that they are delivering the desired results. By analyzing data and making adjustments as needed, CCI helps their clients achieve their marketing goals and drive growth for their educational organization. This process is repeated, beginning again with a thorough strategic assessment, as often as indicated by the data and shifting client priorities.
How we work
Aligning with education industry stakeholders
CCI recognizes the importance of aligning our clients' interests with the interests of a diverse cast of stakeholders including educators, students, parents, and policymakers. We know that each of these groups has unique needs and goals, and that by working together, they can create a more successful educational system - and a successful marketing campaign. By listening and understanding the needs of all stakeholders, we can develop customized marketing plans that ensure everyone's interests are considered and represented. This approach helps to build trust and credibility, which can lead to greater buy-in and support for our clients. By creating a shared vision for success, CCI helps to create win-win scenarios that benefit everyone involved.
Consultation
Every educational organization is unique, and that's why we offer free consultation services to help you define your goals and select a suite of services to meet them. Our experienced professionals will work with you to identify what will move the needle toward your goals, and curate a selection of customized solutions that meet your specific needs.
Research
We believe that data-driven marketing and a well-informed hypothesis is the key to a successful K-12 marketing campaign. That's why we conduct thorough research to help us better understand your audience, competitors, and market trends. By leveraging this data, we can develop more effective marketing strategies that deliver results.
Strategic Planning
At CCI, we don't believe in a one-size-fits-all approach. Instead, we develop customized marketing plans that align with your organization's goals and objectives. Our strategic planning process involves in-depth analysis and collaboration, ensuring that we develop a plan that meets your unique needs.
Implementation
We have the education industry knowledge, marketing expertise, and tactical resources to execute your marketing plan with precision and efficiency. From website design to social media management, we offer a wide range of implementation services that help you connect with your audience and achieve your goals.
Measurement & Reporting
Measurement is key to success. That's why we use data to track the success of your marketing campaigns and provide you with regular reports that highlight progress and opportunities for improvement. Our measurement services help you stay on track and make data-driven decisions.
Adjustment
Even the best-conceived plans sometimes need to change. That's why we regularly review and adjust our marketing strategies to ensure that they continue to deliver results. Whether it's tweaking a social media campaign or adjusting our SEO strategy, we're flexible - always looking for ways to improve and optimize your marketing efforts.
Our K-12 Marketing Expertise
Education PR
Building and maintaining a positive public image is essential for your educational organization. Our public relations services are designed to help you establish a strong reputation and build trust with your audience. We offer a wide range of PR services, including media relations, crisis management, and community outreach, to help you achieve your goals.
K-12 Education & EdTech Branding
Your brand is the critical embodiment of your organization's identity, and at CCI, we understand the serious impact our brand work has on our clients' success. Our branding services help you establish a strong visual identity, messaging, and positioning that sets you apart from your competitors. From logo design to brand strategy development, we help you create a memorable and impactful brand that resonates with your audience.
Website Design & Development
Your website is often the first interaction that potential students, parents, and educators have with your organization, so it's important to make a great first impression. CCI offers comprehensive web design and development services that help you create a user-friendly, visually appealing, and informative website that effectively communicates your brand and message.
Education Industry Advertising
Advertising is a critical component of any marketing campaign. That's why we offer a wide range of digital and traditional advertising services that help you reach your target audience and achieve your goals. From search engine marketing to print and outdoor advertising, we have the expertise and resources to create effective advertising campaigns that deliver results.
Educator Influencer Marketing
Influencer marketing is a powerful way to reach new audiences and build credibility for your brand. At CCI, we have experience working with influencers in the education space to help you amplify your message and connect with your audience in a more authentic way. Our influencer marketing services help you identify the right influencers, develop partnerships, and measure the success of your campaigns.
So Much More
Need something you don't see here? Reach out. CCI is a full-service agency with extensive capabilities in every discipline.
