Product Branding

CCI is a product branding agency with experience in both physical and digital products. Whether you need help branding a new CPG brand, or a SaaS product, we can help.

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What is product branding?

Product branding is a service that focuses on developing a unique and recognizable brand identity for a specific product or product line. This can include everything from creating brand guidelines and packaging design to developing product naming and brand messaging.

About Us

Products that stand apart

CCI is proud to offer extensive product branding services, helping businesses establish a strong brand identity for their products and stand out in today's competitive market. Our team of experienced branding professionals is dedicated to delivering customized solutions that help businesses achieve their goals and connect with their target audience.

At CCI, we understand the importance of a strong product brand identity in today's market. That's why we offer a comprehensive range of product branding services, including brand strategy, product naming, logo design, packaging design, and product launch campaigns, all designed to help businesses create a unique and compelling product identity that resonates with their target audience.

Our product branding services are tailored to meet the unique needs of each business we work with. We take a collaborative approach to every project, working closely with our clients to understand their business goals, target audience, and competitive landscape, ensuring that our solutions are customized to their specific needs.

Our team consists of seasoned branding professionals with extensive experience in product branding projects of all sizes and complexities. We leverage the latest technology and trends to create product branding solutions that capture the attention of the media and the public, while helping businesses stay ahead of the competition.

If you're looking for an agency that can help your business establish a strong product brand identity and achieve your goals, look no further than CCI. Contact us today to learn more about our product branding services and how we can help your business succeed in today's competitive market.

Past & Present clients

Our Approach

Product branding varies from corporate branding projects in a few key ways. First, the new product brand needs to make sense as part of the broader corporate brand structure. Second, the product brand must possess a level of specificity and use case messaging not typical of corporate brands. Thirdly, product brands will usually be expressed through a unique subset of channels (for example product packaging or marketing channels) that should be part of the brand planning process.

How we work

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So Much More

Need something you don't see here? Reach out. CCI is a full-service agency with extensive capabilities in every discipline.