A Quick Guide to the Top CPG Marketing Agencies
In the highly competitive consumer goods sector, the role of a CPG marketing agency is crucial. These agencies, with insights into consumer trends and branding, are key to elevating a consumer packaged goods brand above the noise. With the CPG market set to reach $2.5 trillion by 2028, the question is: Which CPG Marketing Agency should brands choose? This guide highlights the importance of these agencies, the benefits of partnering with the best, and what sets top CPG Marketing firms apart. But first...
What is CPG Marketing?
Consumer packaged goods (CPG) encompass products that consumers regularly buy and replenish, such as food, beverages, toiletries, and cosmetics. In contrast, durable goods like cars are used for extended periods and replaced infrequently, often involving thorough research and comparisons before purchase. Because of the frequency of purchasing decisions (and the relatively low threshold at which these consumer decisions are made), CPG markets are frequently subject to fast-sweeping trends and are heavily influenced by marketing. This means that the CPG market thrives on competition, with consumers easily switching brands influenced by factors like price, availability, and brand reputation.
Effective CPG marketing is crucial in this dynamic landscape.
Why Choose a Premier CPG Marketing Agency?
A leading CPG marketing agency knows how to craft stories that align with timely trends. They use their experience, tools, and networks to give brands a competitive edge. The best firms are constantly looking for new marketing channels and techniques to carry their client's message.
For New Brands
Many great products go unnoticed due to weak marketing or poor positioning. That's where a marketing agency is also a CPG branding agency can help. Their work starts before a single dollar is spent on ads, beginning with product positioning, brand storytelling, and creating a unique selling point that resonates with the audience. From there, they can help you to launch your new brand to the right audience to get the best possible reception.
For Established Brands
Long-standing brands looking to defend market share against startup competitors and grow against incumbents can use a CPG marketing agency to identify and reach new markets. It's important to emphasize that, in the fast-moving CPG space, marketing spend is not just for growth — it is also used defensively to maintain marketshare over time.
For Retailers and Distributors
Be it the introduction of a groundbreaking product range or amplifying the prominence of existing products, a seasoned consumer packaged goods marketing agency can impart invaluable insights. With an acute understanding of retail marketing nuances, they formulate campaigns that not only bolster sales but also enhance brand allegiance.
The Benefits of Working with a Leading CPG Marketing Agency
The potential advantages of working with a top CPG marketing agency include:
- Boosting marketing ROI through intelligent campaign planning.
- Crafting tailored brand narratives that reach new target demographics.
- Riding and crafting new trends to shape consumer behavior.
- Boosting brand engagement across channels and cultivating trust.
- Surpassing sales benchmarks and objectives.
How to Identify Top CPG Marketing Agencies
- Relevant Experience: Seek agencies with an illustrious track record in the CPG realm, ensuring adeptness with the sector's distinct challenges and goals.
- Holistic Service Spectrum: The industry's best agencies proffer a comprehensive suite of services, encompassing brand strategy, digital marketing, data analytics, and consumer insights.
- Data-Centric Approach: Premier CPG marketing agencies champion a data-driven methodology, harnessing intricate analytics to formulate strategies that resonate with the intended audience.
- Bespoke Solutions: Leading agencies tailor their strategies, aligning with a brand's specific requisites, ensuring potent and relevant outcomes.
- Transparent Communication: Building a rapport with an agency that prioritizes open dialogue is crucial. Such agencies maintain regular communication, welcoming feedback, and fostering a synergistic and fruitful alliance.
Spotlight on the Best CPG Marketing Agencies
With an understanding of CPG Marketing agencies' value, let's dive into the industry's top players...
Cultural Currents Institute
You value a creative growth-minded agency with who can develop a scrappy and data-driven strategy for any scenario.
The Cultural Currents Institute is a full-service marketing, PR, and branding agency with extensive experience in the CPG industry. Working with personal care, food, and beverage brands, CCI uses a multidisciplinary approach to win consumers hearts and minds.
- Advertising
- Branding
- Brand Strategy & Development
- Content Marketing
- Corporate Communications
- Crisis Communication
- Digital Marketing
- Influencer Marketing
- Investor Relations
- Public Affairs
- Public Relations
- Research & Insights
- Web Development
- Unilever
- Suntory
- Carpe
Amra & Elma
You are a company interested in an agency run by two powerhouse social media influencers who understand the power of a message. Brands struggling with social media messaging turn to them for help.
A&E is a full service digital marketing agency founded by two celebrity influencers, Amra and Elma Beganovich, with over 2 million followers. Our capabilities include video production, photography, events, influencer marketing, media planning and buying. Our expertise has led us to work with Fortune 500 companies and industry leaders such as Avon, Johnson & Johnson, Uber, Essilor, Swarovski, VC Corp, and Nestle. You can read more about us in all of the leading publications such as WSJ, FT, Bloomberg, Forbes, Fast Company and Huffington Post.
- Social Media Management
- CPG
- Influencer Marketing
- Photo Production
- Nestle
- Disney
- Wells Fargo
Semgeeks
Choose this agency if you are looking for digital marketing solutions to maximize your ROI. Our sweet spot lies in understanding how our clients monetize either their brand or service.
Semgeeks is a leading NJ digital marketing agency also specializing in web design & web development. Our geeks are our greatest strength.
- Web design
- Web development
- Brand storytelling
- Print design
- Ocean Casino Resort
- Surf Taco
- Inkwell
four.19 agency
You are a company interested an agency who works integrally and synergistically with each brand in the digital world. They help adapt your image and voice to the different channels to achieve conversions.
four.19 agency works synergistically and strategically with each digital media to increase conversion in your ecommerce or web site.
- Ecommerce
- Digital Marketing
- Creative Design
- Bark Square
- Café Real
- 7nAbove
Search Nurture
Your business primarily needs an agency who can leverage years of marketing experience to build and scale tailor-made, hyper-focused campaigns for your eCommerce or B2B SaaS business
Client-centered, digital marketing campaigns built around your goals and managed closely by friendly experts who keep you in the loop. Satisfy the bottom line and give your whole team peace of mind as we charge towards your targets together.
- SEO
- Retail Advertising
- PPC Advertising
- Gentem Health
- Jergens
- John Frieda
- THS
Merz
Merz will help you uncover the hidden gems and unconventional insights that bring a brand to life. We see brands as strategic assets that can galvanize an organization, both internally and to the outside world.
At Merz, we identify unique ways to connect our clients’ brands with the people they want to reach while always exploring new strategies that will bring added value to a brand.
- Digital Marketing
- Advertising
- Digital Analytics
- Brand Strategy
- Asco
- Christ's Home
- Eight Oaks Craft Distillers
- Kinetic Prosthetics
Cool Nerds Marketing
You need help navigating the complex waters of global commerce. Fortune 1000 companies don’t merely need a marketing agency—they require a strategic powerhouse. We rise as that force, armed with a reputation for transforming ambitious visions into market-dominating realities.
Cool Nerds Marketing is a CPG Creative Marketing Agency located in Wilmington, DE and founded to create effective advertising and social campaigns to help clients communicate their messages and meet their marketing goals.
- Content Creation
- Social Media Management
- Omnichannel Marketing
- Herr's
- Max Boost
- Campbell's
G+T Creative
G+T Creative helps food & beverage and food tech companies thrive through strategic branding and marketing support. Based in an understanding of the industry on every level—foodservice, retail, and consumer marketing—our goal is to help you make the food world into a better place.
G+T Creative helps emerging brands and innovators in food & beverage and food tech thrive through strategic branding, marketing and creative support.
- Branding
- Messaging strategy
- Graphic design
- Content marketing
- Go-to-market strategy
- Grocery Shopii
- Hospitality Innovations
- Marcellus Foods
Hiebing
Choose Hiebing for an agency who can find the most meaningful and memorable ways to move your target audience and, ultimately, your bottom line.
Hiebing build brand momentum by crafting meaningful stories in measurable ways.
- Public Relations
- Social Media
- Creative
- Production
- Culver's
- Chuy's
- Schneider
Adadapted
Through proprietary integrations across a network of premium mobile partners, AdAdapted targets grocery decision-makers and creates brand connections through content and utility that simplify planning and shopping.
Adadapted connects CPG brands and shoppers through meaningful engagements in the apps that impact path-to-purchase.
- Digital Advertising
- Kraft
- Coca Cola
- Nature's Bakery
- Hydrant
Slicebread
Slicebread is one of only 8 digital marketing agencies in the country that are a Google Premier Partner, Meta Partner, TikTok Partner, and a Shopify Plus Partner Agency.
Slicebread helps brands, products, and personalities become a movement that elevates them to the top of their market stratosphere.
- Digital Strategy
- Google Ads
- Facebook Ads
- Creative
- Nomad
- Diamond's Direct
- Dana's Bakery
Cave
Your business needs a full creative studio and paid ads team, Cave. is ready to create, plan and scale your advertising.
We decided to create a new agency model, one that gives business owners real flexibility with their agency partner. We drive revenue for our clients, and focus on delivering that sweet, sweet ROAS monthly.
- Online Marketing Strategy
- Search Engine Marketing (SEM + SEO)
- Video Production
- Web Analytics Consulting
- Hellowater
- Roofstock
- Truce Clean
- JLab Audio
inBeat
You need a performance-forward Creator Content Marketing Agency.
inBeat is a micro-influencer marketing agency that serves online brands to help them with their social media influencer marketing requirements.
- Influencer Marketing
- Paid Advertising
- Bumble
- Prose
- Native
- Hopper
Mucho
You are a company interested in strategy, great design, analysis, and experience.
Great design speaks to your head, and your heart. It makes you feel different, and think differently. It makes you remember, and respond.
That’s what we aim for: to go from insight to ideas to design that connects. To craft things with intelligence, sensitivity and precision.
- Art Direction
- Packaging
- Illustration
- Editorial Design
- Digital Marketing
- Brand Marketing
- Content
- Social Media
- Visa
- Apple
- Venmo
- Paypal
Taikun Digital
You need an agency who combines math and creativity to craft a digital ads strategy that actually works for your business.
Taikun is a digital marketing agency specializing in PPC, Paid Social, and Landing page services. Taikun helps small and mid-sized businesses leverage the internet to grow and raise brand awareness.
- Pay-per-click ads
- Landing pages
- Mounia Haircare
- Movers, Not Shakers
- Redwood Property Group
- Languex
Break the Web
If you know you need SEO, content, or paid advertising to step up to the next level (but aren’t sure how to go about it), we’re the aces up your sleeves who get you seen.
We’re Break the Web, the search marketing experts who demystify organic growth so you can focus on what to do with your new followers, leads, clients & shoppers.
- Content Marketing
- SEO
- Paid Ads
- Vim and Vigr
- Vitamin Gummies
- Bond Vet
- Bowery Farming
Blue Light Media
It’s not very often you find an agency with creative chops and a performance mindset. Choose Blue Light Media for a CPG agency with a data driven, creative approach.
We help brands create campaigns, assets, and results. It’s not very often you find an agency with creative chops and a performance mindset.
- Branding
- Social Media Management
- Digital Ads / Paid Media
- Creative Development
- Influencer Marketing
- Power Crunch
- Winged CBD
- Neocell
- Epicuren
- Briggs and Riley
Beyond the Agency
Your business needs an agency that is always evolving
with the future of eCommerce. We’re a rag tag crew of legendary freaks that can do anything digitally.
We are a DTC agency
focused on launching and scaling CPG brands.
- Brand Strategy
- Campaigns
- Brand Narratives
- Media Planning
- Don Papa
- Seedlip
- Kally
- Far Out Pizza
Canal Digital Studio
We alleviate the anxiety of digital growth by delivering more traffic, more conversions, better rankings and faster results.
Canal Digital Studio is a boutique digital marketing agency. We work with Consumer Product, eCommerce, Design and Start-up brands.
- Go-to-market strategy
- Digital Strategy
- Digital Advertising
- Maiden Home
- BST Global
- Pave
- Franklin+Emily
C/C/G
Our team is dedicated to research and improvement. We connect brands to their customers across channels with comprehensive digital marketing strategies that maximize their impact.
C/C/G is a full-service digital marketing agency. Strategically focused and creatively driven, we unlock innovative solutions that connect our clients to their customers.
- Social Media Marketing
- Ecommerce Optimization
- Johnny Doodle
- Tai Pei
- Ling Ling
- Mammoth Brewing
- Poppy & Rose
Connectivity Media Strategy
We work with teams who are looking to ensure their brands have access to an extensive team of experts who can provide the latest tools, services, reporting and KPI tracking to increase sales across multiple verticals and markets.
Connectivity Media Strategy is at the forefront of helping our clients develop sound media strategy, implementation and reporting across the complex web of digital, social, experiential and traditional marketing and media.
- Strategy
- Social Media
- Website design
- Advertising
- Marketing
- Johnson & Johnson
- Cricket Wireless
- Heaven Hill Spirits
- Pabst Brewing Company
- Crunch Fitness
SPM Communications
SPM promotes and protects local, regional and national brands, including food, restaurant, retail, lifestyle, apparel, wellness and franchise brands, using a cross-disciplinary mix of public and media relations, social media strategy, influencer campaigns and crisis management.
SPM is a Dallas-based PR agency - ranked in the top 100 PR firms nationally by O’Dwyer’s. SPM promotes and protects iconic food, restaurant, retail and franchise brands through public and media relations, social media, blogger and influencer content and crisis management.
- Public Relations
- Brand Positioning
- Social Media
- Media Tours
- Crisis Communications
- Shipley Doughnuts
- Velvet Taco
- bartaco
- Vans
- Stubb's
- Haggar
